For the second straight year, OLX Philippines joined the excitement of one of the country’s grandest festivals, Cebu’s most-awaited Sinulog Festival. Cool OLX Sinulog items and prizes were given away to festival-goers who visited their booths at the Fuente Osmeña Circle from January 8, and at the Osmeña Boulevard on the Sinulog Grand Street Parade Day on January 17, 2016.
Last year, OLX Philippines received an overwhelming response from booth visitors who received free OLX merchandises such as t-shirts, umbrellas, foldable fans and LED whistles, among many others.
“This year, we want to make their booth visit more worthwhile by quickly educating them on the benefits of online buying and selling as well as assisting users with their OLX ads and accounts, ” added Aguilar.
Apart from the giveaways, OLX also sponsored some of the scheduled Sinulog events, including Sinulog Idol, whose winner received a new Samsung Galaxy S6.
“We’ve been operating in Cebu since 2014. As a part of the Cebuano community, we want to show our utmost support for its biggest annual event by contributing in making it more colorful, festive, and exciting,” said OLX Philippines Senior Marketing Manager for Cebu Regina Aguilar.
OLX also had a special participation at the Sinulog Festival Queen pageant where a “Miss OLX Philippines” was awarded to one of the contestants, Cynthia Thomalla, who also happened to win the grand prize. Cynthia, representing Tribu Himag-Ulaw of Placer, Masbate is now the reigning Sinulog Festival Queen.
In line with the #Biliba promo announced earlier this month, three winners have been chosen among hundreds of Instagram entries showcasing various #BilibMoments. The winners were announced at Fuente Circle on January 16, each winning a Samsung Galaxy S6 Edge. Read more about their entries here.
During the Sinulog Grand Street Parade on Sunday, thousands of people flocked to the OLX booths to receive this year’s freebies that included sunglasses, towels, face painting, and henna tattoos.
“We really made an effort to make this year’s Sinulog more exciting and we are positive to receive the same or even better turnout compared to last year,” Aguilar said.