In its first ever run, OLX’s Possibili-tree, a Christmas campaign aimed at raising funds for Save The Children has successfully surpassed its target of P100,000.
OLX Possibili-tree is an effort to introduce buying and selling of pre-owned items to more Filipinos by mounting a 15-foot-tall Christmas tree in Gateway Cineplex in Gateway Mall, Cubao on December 15, 2015. Hundreds of mall-goers participated in the campaign by either donating their quality pre-owned items and having it displayed for sale, or by purchasing these items at the discounted prices set by the donor. All proceeds would go to Save the Children, an organization that raises funds and facilitates programs for children affected by natural disasters.
Upon the completion of its 32-day run, our Possibili-tree has raised a total of P115,760.
To recognize the campaign’s success, an official turnover has taken place on February 4, 2016 at the OLX HQ. “Right now, I am excited to officially turn over the total amount that we raised for Possibili-tree. We were able to raise P115,760 by just selling clothes, books, and gadgets to name a few,” said Jean Magboo, OLX’s Brand Marketing Manager.
The total amount was received by representatives of Save the Children present during the event, namely, Riel Andaluz, Sr. Manager for Corporate Partnerships; Michael Torres, Corporate Partnerships Manager; and Michel Rooijackers, their Deputy Country Director Operations.
The funds will be used by Save the Children to help them continue their programs on education, health, livelihood and, most especially, emergency preparedness throughout the Philippines.
“We’re planning to use this for emergency work that is, unfortunately here in the Philippines is very frequent, due to the typhoons, earthquakes. It will be added to our response fund and the response work,” said Michel Rooijackers of Save the Children.